marketing is what you hear about even in forums and see on beautiful
banners, how you can start your content writing business, maybe you
jumped into it without a proper guide and now you contents has no stand
in the present time due to high competition.
is and should be the sole aim of everyone that a written content go
viral on the internet, and this is very possible when people begin to
read your content, traffic is what will make your content viral, that’s
when people are interested in the type of content you share.
we will try to examine or talk about possible reasons that make people
not to read your content. So without the waste of your time, below are
1.Your Post is Not at reach with People
content marketing often the content with the best distribution strategy
wins. Even if your content is by far better, even if your content
contains so much more value and information: It is doomed to fail if you
do not take action and have a well thought out distribution strategy.
thousands or millions of websites on one topic competing for the
attention of their potential audience sitting back and waiting for
people to show up should no longer be an option, making it available at
everyone’s reach is the best option to get more traffic. As you do
distribute it and do have some followers and still did not find any
readers, your targeting may simply be off.
2. The Headline Gets no Attention
social media marketing, the headline is crucial. I have seen posts
where the headline was so meaningless and boring that I would not even
bother to share the article with this headline because the headline
informs me the content will be useless and doesn’t worth my time.
- 80% of Readers will read headline
- But only 20% will read the rest
quick statistics shows that you should spend more time on the headline
of your content, as it then serves as the gate way to reading your
content, with this you can easily come up with better headlines that get
you more readers by following some simple rules or using types of
headlines that have already proven that they work well to attract
3. Shared on social media without image
I started out on Twitter, it was common practice to simply share
content in a tweet as a short text (headline) and a link. Then more and
more options to include an image in your tweet came up, and today, I
would say: if you do not have an image to share with your content, don’t
share it. Without an image, it is not going to get you any readers
Tweets with images gets 89% more favorite
- 150% more retweets
- 18% more clickthroughs
Facebook , Pinterest, Instagram, etc. The social networks that have the
potential to drive readers to your content, they all require you to
share images to leverage their full potential.
4. It already exist somewhere in the Web
is nothing wrong with covering a topic that others already covered. But
your take should not be a simple copy of what people have already read a
million times on other blogs. Of course, there is content to be found
on almost any topic we can imagine. But your personal and special view
on it could and should be something new.
you are new to your niche and do not (yet) have a loyal audience, it is
even more crucial to provide something people cannot get somewhere else
and make your content stand out. Once you have a loyal audience, at
least some of them will read what you provide any way – to a certain
5. Content is totally different from the link or title shared
not try to lure an audience to your content with a promise you are not
going to keep. If you raise expectations with your headline or the text
in your social media post, you have to deliver in your content. Like I
have seen some people promising to give out 8o iphone 7 to people who
like, comment and share their page or so, you will then see the negative
reactions of people who tried it and found out it’s not true. “People
are becoming more fake these days…”
you notice a lot of website visitors, but they do not stay to actually
consume your content, that is a reliable sign that you are not providing
what your audience expects, then your bounce rate will definitely
increase. Make sure you target an audience that is interested in the
content you provide. Or both sides will get frustrated in the end.
6. You have followers on social media, but it does not match your target group
your targeting in social media is wrong, you may well have a huge
following, but these people are not actually interested in the content
you provide. It will be very hard for you to turn these untargeted
people into readers – and eventually into customers.
say you have followers who are interested in articles that has to do
with going to the pool side and your have them as your targeted audience
for SEO tips, this is just like using a tool for something that is not
one of the intended purpose.
Hope these tips help you learn how to make people read your content? Share with friends on the social media.
These are the main reasons why you didn’t get maximum reads for your blog posts. I hope next time you’ll follow this instructions given here to make your blog post attractive and viral.
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