15 Amazing Social Media Tools You Should Check Out in 2017


The fact that social media has created a
huge impact on our lives is undeniable. Every month, at least two new
social media websites are launched. For marketers, each one has its
functions and purposes.

As simple as it might seem, managing social
media platforms is not easy. Each one requires its sets of strategies
and management methods which can be a task more daunting than what one
is prepared for. Finding a target audience on Facebook or optimizing
your Instagram profile is not necessarily easy.

So being on social media is just the first
step. Using it to reach out to your target market and responding to all
potential customers… that’s the tricky part.

The 15 Best Social Media Tools


If this all sounds tough, then here are the
top 15 tools which you should keep in your arsenal if you want to
master social media and use it to the best of your abilities.

These tools will not only help you manage but also strategize your marketing efforts in the finest ways possible.

1. Tailwind

Tailwind

This tool is designed to help you with your Pinterest marketing efforts.

Being the official marketing partner for Pinterest, it helps you with
bulk uploads, calendar scheduling, and multi-board pin creating.

It helps you find the best time when you should be sending your pins to get the best response from your target audience.

2. Canva

Canva
When people hear something, they are only able to remember 10% of
that information after a week. However, if there’s a relevant image
alongside that information, the retention rate increases to 60%.

This is the reason social media marketers give preference to the use of visual content marketing on social media, even more so than on blogs.

And Canva is a great tool for creating great images.

Who cares if you are not a good graphic designer? With Canva, you can
create some amazing visual content for your social media websites by
making use of the templates they offer.

This tool is so good that it can make any novice look like a professional with minimal effort.

3. Edgar

Edgar

Content marketing is the backbone of social media marketing, and if done right it can do wonders for your business.

 Creating relevant and powerful content is
not easy and can take a lot of time. So why waste the effort when you
can reuse it to market yourself again?

Fact: Almost 60% of marketers reuse their content.

But keeping track of old content and scheduling it for reposting takes a lot of effort.

With Edgar, you not only can schedule posts, Edgar keeps a stack of
the old content for you. This stack keeps chipping away at old content
and moves it out of the cue as a piece gets republished.

This tool helps you manage your old content with ease and efficiency.

4. Nuzzel

Nuzzel

Knowing the interests and likes of your target market is the first rule of social media.

Nuzzel can help you sort out all kinds of important information like contact information, demographics, interests, etc.

It also allows you to sort through your friends and friends of friends’ shared posts.

Nuzzle will keep you updated on everything that is happening and trending in your circle.

Available on iOS and Android, it is a great application that can help you with content curation on Facebook and Twitter.

5. BuzzSumo

BuzzSumo

This one works a little different from Nuzzel, although it is also meant for content curation purposes.

BuzzSumo allows you to understand your competition and niche market.
With search criteria based on keywords, you can find the most shared
content and figure out what’s working well in your niche.

It also lets you filter out content based on date and popularity making this tool even more convenient.


Flipagram

Social media is all about grabbing the attention and interest of your target audience.

In a matter of seconds, you can either get yourself some new clients or lose some old ones if you do not play intelligently.

It is like a battlefield where all the competitors are fighting together to grasp the attention of their target audience.

With 43% of content being posted in the form of videos, it is crucial that you get in on the video content marketing action.

Flipagram allows you to create 15-second videos by grouping together pictures and images from your phone.

You can crop, edit, and resize those images
too to add in some great visual effects. It also has an added effect
which lets you auto-time your videos for Instagram optimization.

7. Nuvi

Nuvi

Nuvi helps you get a peek into the heads of your audience.

It goes beyond the public posts and allows
you to get an insight into all the private posts of your audience. With
this, you can find out everything that happens behind the scenes.

This information can help you strategize your marketing tactics and customer relations.

8. Inkybee

Inkybee

Staying connected to the right people and the influential lot is the crux of being successful on social media.

This tool helps you identify all the people and contacts who can matter to your brand and will have a positive influence in promoting it.

Not only can you search for businesses, you can also search for
celebrities and bloggers who are talking and writing about the industry
you belong to.

9. Tagboard

Tagboard

Many experts highly recommend this tool.

It allows you to manage the brand activity which is taking place regarding your brand on social media.

With just 24 hours in a day and so many
things to do, this tool can help prioritize your efforts. It helps you
locate activities taking place in the social media world concerning your
brand.

You can search for hashtags and it will
populate results by all the negative and positive comments the hashtag
produces about your brand. It is a great tool to keep an eye on the
social activity and get clear analytical data to work around on a
real-time basis.
 
10. Brand24

Brand24

When your company gets mentioned on Twitter, most of the time you are not in the office to respond.

When at work, going to each social media website and looking for the
mention of your brand can take hours. With Brand24, the task is made a
lot easier.

Brand24 provides you with real-time information on all the activities taking place about your brand on social media platforms.

Not only does it save you time, it also keeps you alert. This helps
you respond to all the negative and positive comments regarding your
brand in a reasonable amount of time.

11. Olapic

Olapic

Olapic  helps you schedule and manage
posts on Instagram and Pinterest; two of the most successful social
media tools comprised of only visual content.

It lets you schedule posts on these platforms and lets you get infographics on each post as well.

Piqora helps you find out about the most
shared, the most pinned, the most commented, and the most liked posts on
these two platforms.

It has many other added features which can increase user engagement and help generate more interest for your business.

12. Crowd Booster

Crowd Booster

The real purpose of social media marketing is to engage with the audience & then convert them into real-time buyers.

If your marketing efforts are not reflected on your company’s ROI,
then you need to take a closer look at the audience and their behavior
on social media.

Crowd Booster helps give you a clear analytical report on your social
media activity. It can even break it down on the basis of social media
platforms.

For your help, this tool also allows you to create custom reports. It
helps you understand your audience’s likes, dislikes, and interests
with clear demographics and analytical details.

13. BundlePost

BundlePost
 
This tool helps you curate and schedule content for social media five days in advance in a matter of 20 minutes.

BundlePost will also help you make better marketing decisions by replacing certain words with relevant hashtags. Note: Proper hashtag usage will make all the difference.

Having this one simple tool, your marketing efforts will be much more effective.


SocialMention

The mention of your brand on social media is a measure of its success and popularity.

It finds user-created content concerning your website, product, brand, and company in a single go.

SocialMention allows you to search for your brand on blogs, in videos, images, and in questions (like on Quora).

With these results, you can gain better insights into the keywords
that best describe your brand and find new ways which can help you
connect with your audience better.

15. Mulpix

Mulpix

This tool is designed specifically for Instagram.

It works as an Instagram search engine which allows you to find
people, names, and brands with reference to location, mentions,
hashtags, and names.

It is helpful for personal and professional use.

Not only does it help you locate people, it also helps you locate people who can prove to be beneficial for your business.

Mulpix provides a platform where the buyers get to meet the sellers.
With Instagram searches based on hashtags, this tool compiles a list of
all the people who are interested in the services you are selling so
that you can connect with them.

It searches through all the videos, images, and comments on Instagram to compile a comprehensive list of results for you.

Being a one of its kind search engine for Instagram, it is a great tool to make use of.

Grow Your Business With Social Media Marketing


The power of social media is growing with each passing second. To
make an efficient use of your time and efforts, it is better to make use
of the tools designed for the very purpose of helping you out.

These 15 tools mentioned above are social media experts’
favorites, and are undoubtedly the best ones to have in your arsenal in
the year 2017.

What tools do you think should be added to this list? Let me know in the comments below!

Here are some more social media posts to check out:

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